Issue 004 Europe October 2024
by
FILANTROPI' RENACTIMENTO
Empowering philanthropy leaders with strategic guidance to amplify their impact today and shape a legacy for a better tomorrow.

In this NEW edition of our magazine, we explore critical strategies shaping corporate and nonprofit collaboration. Topics include how businesses and NGOs can shift from sponsorships to strategic partnerships for long-term impact, and how corporate storytelling can enhance nonprofit fundraising efforts.
We highlight initiatives empowering women globally, delve into measuring impact metrics for NGOs, and discuss balancing internal values with social responsibility in HR. Additionally, we examine sustainable communication strategies for stakeholder engagement, creativity in CSR, and the role of philanthropy advisors in shaping business strategy.
Browse our October 2024 issue of Impact Renactimento Magazine and discover the latest strategies, insights, and success stories in philanthropy and corporate social responsibility.
Empowering Nonprofits Through Corporate Storytelling – By Robert Bartram
Nonprofits are facing a growing challenge in fundraising, with competition for donor attention at an all-time high. Robert Bartram, a corporate storytelling expert, explores how nonprofits can leverage narrative-driven fundraising strategies to secure long-term corporate partnerships. This article breaks down the essential storytelling techniques that make fundraising more engaging, memorable, and impactful.
Key Takeaways:
-
The neuroscience behind why storytelling is more effective than traditional fundraising pitches
-
How to craft stories that move donors from interest to commitment
-
Case studies from NGOs that have transformed donor engagement through storytelling

From Sponsorships to Strategic Partnerships – By Raquel Lorente
For too long, business-NGO collaborations have been short-term sponsorships focused on branding rather than real impact. In this feature, Raquel Lorente explains how companies and NGOs can transition to long-term strategic partnerships that create measurable, sustainable outcomes for both parties.
What You’ll Learn:
-
The key stages of a successful business-NGO collaboration
-
How to navigate the challenges of budgeting, alignment, and stakeholder buy-in
-
Strategies to ensure partnerships go beyond PR and generate real results

Inspiring Human Resources – Balancing Internal Values with Social Responsibility – By Roxana Eleonora Macarie
Today’s employees expect more than just a paycheck—they want to work for companies that align with their values. Roxana Eleonora Macarie, a People Advisor at FrieslandCampina, explores how HR professionals can integrate CSR into workplace culture to boost engagement, retention, and purpose-driven leadership.
Topics Covered:
-
How internal values drive employee engagement and corporate reputation
-
The role of HR in corporate philanthropy and CSR initiatives
-
Balancing authentic philanthropy with strategic business goals

Beyond These Features
The October 2024 issue also includes:
-
Corporate Social Impact Trends for 2025 – What’s next in ESG and sustainable philanthropy?
-
The Role of Philanthropy Advisors in Business Strategy – How corporations are integrating philanthropy into their investment models.
-
Unlocking Creativity in CSR – How art, storytelling, and branding can shape corporate philanthropy.
Browse our October 2024 issue of Impact Renactimento Magazine and discover the latest strategies, insights, and success stories in philanthropy and corporate social responsibility.
Be the first to receive expert reports and future magazine editions. Subscribe now and join a network of corporate leaders, philanthropists, and changemakers.