Marketing and Brand Strategy

“Cancel culture” in philanthropy isn’t about outrage - it’s about accountability. Strategic giving, when led with courage and integrity, becomes a compass for trust and long-term leadership.

Dr. Giulia R. Tufaro at Piazza della Signoria, Florence — Founder of the ìMedici Institute of Strategic Philanthropy and Managing Director of Filantropì Renactimento. "I first walked the streets of Florence as a young girl on a school trip, gazing up at statues I didn’t yet understand, but sensing they carried something bigger than beauty. Years later, during the five-year research journey that became my book Philanthropy Path to Revenue Growth , I returned to Florence with a

Imagine entering your workplace and hearing: “Our giving options include environmental restoration, animal welfare, youth education, disability advocacy, and DE&I initiatives.” It's not just a menu, it’s an invitation to be seen. Gone are the days when “philanthropy” meant a single checkbox or a one-size-fits-all fundraising effort. Today, inclusion means offering a spectrum of causes that resonate with diverse hearts, and that’s where meaningful engagement begins.

An invitation to embrace philanthropy and mortality with intention, creating a values-driven legacy that endures beyond a lifetime.

DR. GIULIA R. TUFARO - Founder, ìMedici Institute of Strategic Philanthropy Strategic philanthropy has moved from buzzword to boardroom...

VLAD DOBOS - Serial Entrepreneur, Investor & Marketer, CEO at GXC For impact-driven startups, defining and staying true to your mission,...

BENEDETTA TUMATELLI -  People Wellbeing & CSR Manager at Havas Network Italy Havas , a global leader in communication, prioritizes CSR...

ANDREA FOSCHI - Strategic Marketing and Fundraising Leader We believe the voices of experienced nonprofit leaders are essential in...