KEYNOTE

“How CEOs Turn Corporate Philanthropy into a Strategic Growth Driver - Lessons from Cosimo de’ Medici"

Today’s CEOs are navigating a fundamental tension: increasing expectations around purpose, talent, and ESG, while struggling to translate these into measurable business outcomes. This keynote addresses that gap by introducing a strategic approach to philanthropy - not as a reputational activity, but as a lever for growth, talent retention, and competitive positioning. Inspired by the leadership model of Cosimo de’ Medici and grounded in the 4-Houses Framework, the keynote demonstrates how purpose, culture, reputation, and revenue can be aligned into a coherent strategy. It is designed for executive audiences seeking to move beyond fragmented CSR efforts and understand how philanthropy can function as a true business driver.